Articles

15 Oct 2016

Virtual Reality: The Revolution to Evolution

Simply put, virtual reality (VR) allows you to experience something without actually being there. In my ADWKDC session, “Virtual Reality: The Revolution to Evolution” I...

Digital Advertising Manifesto -ADWKDC guest post

15 Oct 2016

It’s Time to Evolve: A Digital Advertising Manifesto

Manifestos begin with bold pronouncements. Here goes one. Of all the communications disciplines, digital advertising enjoys the fastest pace of innovation. So why, then, are...

15 Oct 2016

Speaker Spotlight: Michael Contreras

Michael Contreras, Director of SensisChallenges, walks through how challenges can be used as effective marketing tactics. But first he shares the basics… Challenge Fundamentals A challenge...

15 Oct 2016

How marketing tech is disrupting the innovation monopoly

When we speak of innovation from the perspective of invention, problem solving, or access to innovation dollars, it is clear that the companies and organizations...

15 Oct 2016

Back to the basics: Client acquisition and retention

We like to talk of innovation and disruptive technology, but at the heart of every successful business is the ability to deliver high quality work...

13 Oct 2016

Behind-the-scenes: ADWKDC Speakers share how they ‘Trespass’

With the start of ADWKDC just days away, the final conference lineup is set. So what’s in store? Outstanding keynotes and talks from leading communicators, technologists, strategists...

07 Oct 2016

Speaker Spotlight: Steve Mealy

Steve Mealy tells us more about what’s exciting and new in his world at IBM, and what we can expect during the Design Thinking workshop and Strategy...

02 Oct 2016

Five Reasons to Attend ADWKDC 2016

Ed. Note: This post originally appeared on AAF DC’s The Voice. ADWKDC 2016 is right around the corner (October 15-21). Haven’t registered yet? Perhaps you...

28 Sep 2016

Speaker Spotlights: Janelle Nowak and Matthew Dybwad

Hear from Janelle Nowak, associate at the Brunswick Group, and Matthew Dybwad, head of Politics and Public Affairs at TubeMogul, panelists for “Ad Fraud, Agency Kickbacks and...

26 Sep 2016

Speaker Spotlights: Eboné Bell and Mike Boyd

Go behind-the-scenes with co-presenters Eboné Bell, owner and managing director of Tagg Magazine, and Mike Boyd, partner at Nice Work Co., to hear what you can expect during their...

17 Sep 2016

Behind the Theme

This year, Merritt Group was given the opportunity to define and execute the creative theme for ADWKDC 2016. The idea for the theme came to...

15 Sep 2016

Introducing this year’s theme

We live in a world full of proverbial No Trespassing signs, prohibiting us from exploring the adjacent possible at every turn. We’re told don’t go there because it’s...

21 Jul 2016

We’re Back, Baby!

Hey Folks! ADWKDC, the signature event for marketers, advertisers and communicators in DC is back again this year. We’re hosting a week’s worth of workshops, networking...

Interesting reads