Sessions

Day 1
15 Oct 2019
Day 2
03 Oct 2019

Welcome Remarks

provided by AAF DC Chapter President Hal Schild and Theresa Contario
Hal Schild
Hal Schild

Opening Keynote: The Speed of Culture

Research and presentation presented by Alex Josephson, head of Global Brand Strategy at Twitter Participation is too important to be left to chance. This keynote from Alex Josephson, Twitter’s head of Global Brand Strategy, presents an analysis of years’ worth of brand activations that rallied communities to influence culture – from the iTunes charts to Wall Street stock prices. The Participation Playbook questions traditional reach-and-frequency marketing “gospel” from the likes of Byron Sharp and leaves marketers with six steps to unlock audience participation when launching something new or connecting their brand what’s happening in culture.
Alex Josephson
Alex Josephson

Presenting Research – Understanding Gen Z

presented by Jeff Cartwright, Vice President of Content, Morning Consult How America’s largest, most diverse, best-educated, and most financially-powerful generation will shape the future.
Jeff Cartwright
Jeff Cartwright