Hear from Janelle Nowak, associate at the Brunswick Group, and Matthew Dybwad, head of Politics and Public Affairs at TubeMogul, panelists for “Ad Fraud, Agency Kickbacks and No Transparency: Why Brands Need a Relationship with their Buying Platform”:
So why do end-advertisers need a relationship with their buying platform? Janelle and Matthew agree that to yield the best results, as the brand, you’re uniquely positioned to take the understanding of your business and goals and help (an agency) align them with all aspects of your campaigns.
Advice for creating campaigns with the most impact: test and learn – and sometimes fail in the process. And with social ads especially, things are changing so quickly that to be most effective on them, your agency needs to understand your business goals – and you as a client, need to really align with what your agency is doing for you in the ad space.
What about the “done-for-you” approach to digital campaigns and media buying that some agencies offer? Whether the components of your campaigns come together under one roof or individually, it’s most important that you’re very clear about what the value proposition is for each pieces – and that you’re paying for them accordingly.
Find out more about the panel of digital strategy and media experts taking part in the “Ad Fraud, Agency Kickbacks and No Transparency: Why Brands Need a Relationship with their Buying Platform” panel. Register to join Janelle, Matthew and crew at ADWKDC, Oct 15-21!