These are words that keep marketers, advertisers, copywriters, designers, social media managers, journalists, and media planners up at night. Why? Because a brand can rise or fall in an instant if its audience loses trust.

So, how do we build relationships with our audiences that embody a brand authentic approach with our work?

This year at Advertising Week DC (ADWKDC), we’re looking inward to our community of strategists and creators, to answer what we as strategists and creators must do to become (or remain) brand authentic. With the help of some of our industry’s most respected forward-thinkers and leaders, we’ll share insights into this modern world of transparent communications and brand authenticity. Join us!

ADWKDC 2018 kicks off October 15th (see Hosted Events)! All week long we’re celebrating the DC advertising economy—and on October 18th we’ll also salute AAF DC’s 100 years of service with a Centennial celebration.

Get Tickets

Grab your all-access ADWKDC pass today. General Admission: $330 ($250 for AAF DC members). See full agenda in main menu.

ADWKDC Main Conference: October 18
Ronald Reagan Building and International Trade Center
1300 Pennsylvania Ave NW, Washington, DC 20004
Doors open at 8:00AM



Theresa Mueller

Director, National Agency Sales, Rubicon Project; ADWKDC Chair

Kathy Baird

Group Managing Director, Ogilvy

Peter Herrick, Jr

Communications Specialist, FEMA

Greg Kihlström

SVP of Digital, Yes&

David Sable


Rachel Henderson

Vice President, Warschawski

Stephen Kehoe

Global Practice Head, Corporate & Public Affairs; Global Chair, Reputation
Matt McFarland_speaker_ADWKDC18

Matt McFarland

Tech Writer for CNN Tech

Check out details for this year’s main conference (a one-day event, jam-packed with keynotes, panels and interactive sessions), and the entire lineup of hosted events and networking opportunities happening throughout the week. Follow along for updates, and join the conversation using #ADWKDC.

Thank you to our 2018 sponsors!

    ADWKDC Reading List

    Conference Photography by Tim Lundin.