These are words that keep marketers, advertisers, copywriters, designers, social media managers, journalists, and media planners up at night. Why? Because a brand can rise or fall in an instant if its audience loses trust.
So, how do we build relationships with our audiences that embody a brand authentic approach with our work?
This year at Advertising Week DC (ADWKDC), we’re looking inward to our community of strategists and creators, to answer what we as strategists and creators must do to become (or remain) brand authentic. With the help of some of our industry’s most respected forward-thinkers and leaders, we’ll share insights into this modern world of transparent communications and brand authenticity. Join us!
ADWKDC 2018 kicks off October 15! All week long we’re celebrating the DC advertising economy—and one night that week we’ll also salute AAF DC’s 100 years of service with a Centennial celebration.
Stay tuned as we build out programming and share updates for this year’s main conference (a one-day event, jam-packed with keynotes, panels and interactive sessions), and the entire lineup of hosted events and networking opportunities happening throughout the week.