Sessions

ADWKDC 2016 SCHEDULE

Download the Thursday & Friday ADWKDC Conference Schedule here

Download
Day 1
15 Oct 2016

CREATE

Be part of our industry’s “give back” initiative by participating in a one-day event where teams composed of DC-area young professionals and college students will work together to CREATE advertising...
Read More
Day 2
17 Oct 2016

Reaching the DC Opinion Elite

How do you effectively reach the opinion elite in Washington, DC in a constantly shifting landscape? What messages and mediums capture the attention of today’s movers and shakers? How do data and...
Read More
Lara Aulestia
Lara Aulestia
Aaron Lichtig
Aaron Lichtig
Kathy Baird
Kathy Baird
Kai Fang
Kai Fang
Drew Whang
Drew Whang

The Art of the Pitch

Occasionally, a great idea will sell itself. The other 99 percent of the time, you have to find a way to persuade others that it is, in fact, a great...
Read More
Peter Coughter
Peter Coughter
Day 3
18 Oct 2016

Design Thinking Workshop: from Insight to Implementation

The Design Thinking Workshop: Insight to Implementation will teach participants how to change organizational problems into innovative solutions through a human-centered design approach
Vera Rhoads
Vera Rhoads
SteveMealy
Steve Mealy

Super-community Managers Wanted: Why Crowdsourcing Activates Everyday Problem Solvers

Traditional thinking has taught us that if you need a complex problem solved you go to the “experts.” The digital age is reinventing what it means to be a problem...
Read More
Jarah Meador
Alex Dehgan
Ashley Jablow
Michael Contreras
Day 4
19 Oct 2016

Cinematic UX

This engaging talk will introduce designers, strategists, managers and account executives alike to the basic principles of good User Experience (UX) Design, a skill everyone working in digital media should have....
Read More
Joshua Belhumeur

Happy Hour Hosted by Ad 2 DC

Join young professionals of the DC market to learn more about what Ad 2 DC has to offer, as well as how you can get involved in this year’s upcoming...
Read More
Day 5
20 Oct 2016
8:15 am - 8:45 am

Registration and Networking

Rules for the Successful Entrepreneur

Rance Crain presents on the 100 years of Ad Age – and offers ten specific entrepreneurial lessons. Rance discusses many of the people who mentored him, like Stan Cohen and Sid Bernstein,...
Read More
Rance Crain
Rance Crain
10:00 am - 10:15 am

Break

Niche Community Targeting with Social Data Analytics

Find out how to use data to magnify influence and deliver targeted messages, with case study examples from panelists.
Kurt Roberts
Sean Gonzaelz
Sean Gonzalez
Louis Belpaire
Louis Belpaire

Virtual Reality: The Evolution to Revolution

In each of the previous three decades, computing platforms have arisen that affect the way we live our day-to-day lives and interact with the world. In the 80s, it was...
Read More
Aaron Schwartzbard
Aaron Schwartzbard

From a Radio Station to a Digital News Organization

Times change. People change. And the identities of some organizations—change right along with them. Evolution can be a powerful ally. WTOP’s Director of Sales, Matt Mills and WTOP.com’s News Director, Julia...
Read More
Juila Ziegler
Julia Ziegler
Matt Mills
Matt Mills
11:00 am - 11:15 am

Break

Creative Inspired. Data Driven

We’ve all been hearing about the emergence of big data for quite some time now. Agencies, media companies and clients continue to look for ways to bring data into the...
Read More
Mike Duke
Mike Duke

Design Thinking: From Insight to Action

Insight to Action will teach the audience how to change organizational problems into innovative solutions through a human-centered design approach called Design Thinking Highlights: Transitioning through the phases of inspiration,...
Read More
Natalie Foley
Natalie Foley
Vera Rhoads
Vera Rhoads
ChrisLester
Chris Lester
SteveMealy
Steve Mealy

Lessons in Political Data

As the election cycle enters the final few weeks, learn from some of the areas most sophisticated data targeting experts. They will speak on best practices when it comes to...
Read More
Mark Jablonowski
Jenna Golden
Jenna Golden
Tracy Dietz
Tracy Dietz
Melinda Gipson
Melinda Gipson
Jordan Lieberman
Jordan Lieberman
Bill Schild
Bill Schild
12:00 pm - 12:30 pm

Lunch and Networking

Brandeando: Transforming a Time-worn, Multinational Brand

How do you get one of the world’s largest development organizations to go from not believing in branding to developing a brand identity that unifies and motivates an entire employee...
Read More
Favio Martinez
Favio Martinez

Pumping Creative Iron

Stretch, strengthen, and enliven the right side of your brain. Learn new exercises to reach your full creative potential, avoiding self-inflicted barriers along the way. Soon, you’ll be confidently flexing...
Read More
Julia Sarver
Julia Sarver

Reaching Millennials

James Howard
James Howard
Tommy Chuck
Tommy Chuck

Let’s Write Right Now

Calling all writers to sharpen your pens, sharpen your wit and hit the blank page with new possibilities. In this fully collaborative, choose-your-own-adventure session, writers will join other writers to...
Read More
Josh Golden
Josh Golden
2:30 pm - 2:45 pm

Break

Truth Initiative

truth is the nation’s most successful and longest running youth smoking prevention campaign. Its provocative ads about the deceptions of the tobacco industry have helped drive down the teen cigarette...
Read More
Eric Asche
Eric Asche
3:30 pm - 3:45 pm

Break

The Ultimate Rebranding

Changing your gender from female to male takes balls. And if you’re going to do it in front of 500 coworkers at one of the top ad agencies in the...
Read More
Chris Edwards
Chris Edwards

Happy Hour

Join us after The Ultimate Rebranding for happy hour just down the street from FHI 360 at Mission Dupont. This event is free to attend, with a cash bar.
Day 6
21 Oct 2016
8:15 am - 8:45 am

Registration and Networking

9:45 am - 10:00 am

Break

Cool or Creepy: Measuring the Balance of Privacy in Technology

The technologies that are “creepy” and “cool” are what drive our market forward and represent the most innovative approaches to solving our problems of the day. It is in our...
Read More
Mark Failla
Mark Failla
Max Kamin-Cross
Max Kamin-Cross
Erin Vieira
Erin Vieira
Jesse Contario
Jesse Contario

Together Possible: Influencing the Influencers

A panel discussion moderated by WWF’s Ian Morrison, Senior Director Media and External Affairs, highlighting the marketing and communications tactics and deep cross-organizational collaborations that supported several major social good,...
Read More
Ian Morrison
Ian Morrison
Bex Young
Bex Young
Jessie Speilvogel
Jessie Spielvogel
Scott Cullum
Scott Cullum

Diversity in the Creative Workspace

Join some of DC’s finest agency minds as we discuss the importance of Diversity in the Creative Workspace. At face value and according to most research, diverse viewpoints in the...
Read More
Louise Salas
Louise Mendoza-Salas
Margaret Johnson
Margaret Johnson
Roberto Gomez
Roberto Gomez
Anuj Vedak
Anuj Vedak
10:45 am - 11:00 am

Break

Beyond the Rainbow: How to Market to the LGBTQ Community

Many companies want to reach the LGBTQ community but don’t know how. This presentation will give businesses a glimpse of how to successfully reach the LGBTQ community with smart marketing....
Read More
Kathrynn Hamm
Kathryn Hamm
Mike Boyd
Mike Boyd
Ebone Bell
Eboné F. Bell

Do Well By Doing Good: An Interactive “Fishbowl” Discussion

As a creative professional, you can use your time and talents to support causes you are passionate about. Join us for a participatory discussion where *you* can share thoughts on...
Read More
Mike Gallagher
Mike Gallagher
Liz Rose Chmela
Liz Rose Chmela
Chris Fowler
Chris Fowler

Ad Fraud, Agency Kickbacks, No Transparency: Why Brands Need a Relationship with Their Buying Platform

What you don’t know is hurting you. Ad fraud is everywhere, it’s bad, you’re paying for it, and it’s dragging down the whole industry. How can marketers solve for it?...
Read More
Matthew Atkinson
Matthew Atkinson
Todd Van Etten
Todd Van Etten
JanelleNowak
Janelle Nowak
David Payne
David Payne
Matthew Dybwad
Matthew Dybwad
11:45 am - 12:00 pm

Break

12:45 pm - 1:15 pm

Lunch and Silver Medal Award Presentation

Creating One Voice Across Many Channels

The world of marketing communications has never had so many tools yet been been more challenging. Consumers continue to raise the bar on how they expect to relate to the...
Read More
Martha Boudreau
Martha Boudreau
2:00 pm - 2:15 pm

Break

Boost Your Creative Thinking Skills

Ironically, as people whose jobs are all about coming up with new ideas and concepts, we often find ourselves stuck in a rut when it comes to generating new ways...
Read More
Gary Duke
Gary Duke

Creating Wins for Both Client AND Agency

Patrick King
Patrick King
BobSprague
Robert W. Sprague
Karl Sakas
Karl Sakas

The Status of Programmatic

Join us for a panel on the state of programmatic advertising discussing the latest trends, technologies, challenges and benefits. As programmatic becomes a larger part of media plans, the people behind the tech...
Read More
Theresa Mueller
Erik Requidan
Brian Wohlert
Meredith Heller
Meredith Heller
3:00 pm - 3:15 pm

Break

Election 2016 With The New York Times

Jeremy Peters, New York Times correspondent for the 2016 Presidential Campaign, discusses the 2016 Election and the larger-than-life personalities. Intro by Jimmy Saunders, Executive Director for the New York Times.
Jeremy Peters
Jeremy W. Peters