About the Conference
What’s on tap for 2015?
Tuesday, September 29, 2015
3:00-5:00pm: Advertising Ethics Certificate Workshop (LMO Advertising)
With the growing importance of ethics to consumers, professionals and clients, the American Advertising Federation (AAF), in conjunction with the Institute for Advertising Ethics (IAE), initiated a new professional certifi cate program for advertising, PR, and marketing communications professionals. This session will prepare professionals to understand and resolve the ethical dilemmas faced in the real world of advertising and public relations. Attendees will be awarded the Certifi cate for the Practice of Enhanced Advertising Ethics.
5:30-7:30pm: AFTER HOURS Rosslyn (location TBD)
Free happy hour event. Just show up!
Wednesday, September 30, 2015
6:30-:8:30pm: Water Cooler Wednesday (Downtown Washington, DC)
Connect and unwind with up-and-comers in the DC’s thriving communications industry. Ad 2 DC’s Water CoolerWednesday is a free happy hour event where you can meet and network with some of the most talented young professionals in the advertising, marketing, media, PR, and creative field.
Thursday, October 1, 2015 and Friday, October 2, 2015
8:30am-4:45pm: Conference (FHI Conference Center, Washington, DC)
Two days of the best professional development you can find in our market. Nationally recognized speakers, from across the country and from our own backyard, will present a combination of keynotes and panel discussions. We will have a mix of general session speakers, as well as breakout tracks focusing on Creative, Strategy, and Media. Audience participation will be a big part of the day, with each session allotting time for Q&A.
Saturday, October 3, 2015
9:00am-7:00pm: CREATE (Facebook HQ)
CREATE is the advertising industry’s “give back” initiative, a one-day event where teams composed of DC-area young professionals and students work together to CREATE advertising campaigns on the spot for selected local nonprofits. Teams will be mentored by seasoned advertising professionals and will present their best ideas to the client for implementation–LIVE!
Why should I attend?
Today, our job as communicators is to merge many approaches: marketing, digital, traditional, public relations, technology, design, public relations and more. ADWKDC discusses the latest communications trends across all these channels and provides opportunities to network with top business leaders in the Washington, DC metropolitan area.