The Power of the Physical: Blurring the Line Between Brand and Space
When brand and space collide, narrative meets detail and powerful experiences are born. Brand is more than just visual, it is about creating an emotional connection. Brand has the power to embody the spirit of a space, place and/ or community. It can reinforce culture by instilling a sense of pride, creating connection and improving performance. The effect of layering this into workspaces, incubator spaces and urban spaces is the focus of this presentation. Thabo brings case stories of how the physical manifestation of brand can go beyond the surface to create lasting and meaningful impact. Join us for our final ADWKDC event of the week at Gensler, widely recognized as the world’s leading collaborative design firm.
Join us at 6 pm for our final ADWKDC event of the week at Gensler, widely recognized as the world’s leading collaborative design firm.
Thabo Lenneiye, Design Manager at Gensler
Also Join us For A Pre-Event Networking Happy Hour, Sponsored by Ad 2 DC
A great reason to arrive on time! Join us prior to the event at 5:30 pm for some drinks and light refreshments to kick off our event. Happy hour sponsored by Ad 2 DC, the young professionals division of AAF DC. Ad 2 DC provides its members with valuable networking events, education opportunities, career tips, resources and hands-on ways to learn skills and leadership through joining a Committee. See you there!
Please RSVP through the registration page here. Seats are limited.