Innovative Media Buying with Brad Parscale, Digital Media Director for Donald Trump’s 2016 Presidential Campaign
Presented by Media iQ
As the San Antonio-based digital data guru for Donald Trump’s winning 2016 presidential campaign, Brad Parscale was there from the beginning. He is credited with persuading Trump to take digital seriously, and increase spending on the online campaign when it lagged far behind that of the Clinton effort. Parscale oversaw the media buying and operations for an election that truly impacted the way elections are run. According to CNN, the campaign’s data operation helped it to figure out where Trump’s message was resonating in states that traditionally voted Democrat, but switched and contributed to a Trump victory. In this keynote, Parscale will be discussing some of the innovative ways he viewed and bought media to drive performance for the historic Trump campaign.