Content: Create it, and They Will Come?
That’s not at all the full story.
Using content to propel your brand into the hearts and minds of audiences can be an exercise in patience and persistence. Typically you’re in the trenches of content marketing, playing the long game, and working to cut through the noise. And in order for messaging to stick, you start by honing your strategy, to address who you are and what you’re about, in memorable bursts and nuggets.
In this session, join these brand-builders for a candid discussion about the content marketing tips they’ve tried and tested. They’ve all used many forms of content to push local and national brands, their own agencies, and even themselves to prominence.