The Science of Hits: Winning Attention in the Age of Distraction

04 Oct 2017
10:15 am - 11:00 am
FHI 360 Conference Center

The Science of Hits: Winning Attention in the Age of Distraction

In his national bestselling book Hit Makers: The Science of Popularity in an Age of Distraction, Derek Thompson explored the rules of wildly successful content with stories of blockbusters from film, music, and entertainment. In this talk, he shares his favorite stories and lessons, including “virality is a myth” and “the power of familiar surprises.”