Round Table Discussion: Innovation and the Politics of Brands
Presented by Gum Gum
Listen in to this unique round table discussion as Burkey Belser leads a group of industry leaders in discussing how organizations of all kinds are taking public stands that would have once been unthinkable. This presents both a unique challenge and an exciting opportunity for those charged with managing the brand messages and public opinions of these organizations. This panel is made up of some of the leading professionals on the front lines of this innovation in corporate responsibility and communication. You’ll learn what goes on behind-the-scenes when deciding when to take a stand, how to make a political statement while staying true to your customer base (and when that doesn’t matter), what tactics are put in place to best get your message out, how success is measured and lots more.