Mary is an agile and innovative marketing, advertising and strategic communications professional with experience helping clients overcome an ever-present and ongoing challenge: how to reinvent and reposition brands to reach younger audiences. From helping global clients with deep-seated brands like Guinness and TJ Maxx convince consumers that their brands aren’t just for stodgy Irish men or frugal soccer moms (respectively!) to activating Papa John’s partnership with the NFL to reach consumers of all ages—Mary’s experience has run the gamut. At CHIEF she supports a wide range of clients facing similar issues, and runs the agency’s social media presence. Whether she’s implementing Snapchat geotag filters or curating craveworthy Instagram content, Mary uses CHIEF’s channels as the breeding ground for breakthrough engagement strategies—testing and optimizing so our team can make informed, innovative recommendations to our clients.