Gen Z: The Multi-Cultural Mainstream
Kick off ADWKDC with Varick! We’ll be hosting an intimate panel and network event on Tuesday, October 3. Join us for drinks, passed hors d’oeuvres, and a discussion with industry leaders on this cross-cultural generation and how your brand can target and reach them.
Welcome to the world of Gen Z, where labels are out, individuality is in, and multiculturalism is becoming mainstream. Gen Z is creating a new reality, where teens are shaping their own brands, their own culture, and their own movements, all on their own terms. Today, teens are in control of their experiences, and respond to messaging that reflects their identities and belief systems. Please join us at our We are Gen Z event, where a curated panel of experts will help describe what drives this cross-cultural generation, and how your brand can target and reach them.
- Moderator: Daniel Kelly, Varick
- Matthew Lieppe – Matthew Lieppe & Company, LLC (Creative)
- Donna Spurrier – Spurrier Group (Media)
- Mary Burke – CHIEF (Content)
- Jose Villa – Sensis (Strategy)
Location: The Loft at 600 F, The Lounge: 2nd Floor
600 F St NW, Washington, DC 20004
Time: 6:00-9:00 PM
Please RSVP to this event. Seating is limited.