Brand Values into Brand Actions

04 Oct 2017
1:30 pm - 2:15 pm
FHI 360 Conference Center

Brand Values into Brand Actions

Presented by Centro

Do companies reflect their values with their marketing? Should they? Hear about how Nando’s PERi-PERi’s values grew from their history as a trouble-maker brand in post-apartheid South Africa to become an international leader in responsible social commentary. Hear about their high-profile Inauguration campaign that earned national and international media and how that campaign was borne of decades of groundbreaking international work.