Biography
Donna Spurrier is an innovator and multi-device marketing expert. For 30 years, her strategies and executions for government, commercial and non-profit clients have won countless awards and accolades. More importantly, they have inspired new ways of thinking across the marketing and media industries. She worked with the Virginia Tobacco Settlement Foundation on the Commonwealth’s first nontraditional anti-smoking campaign targeting millennials. She also helped the Virginia Tourism Corporation become one of the first tourism organizations in the country to use online advertising. Today, she is helping Fortune 500 brands integrate their performance-driven media campaigns across multiple channels, platforms and devices for maximum ROI. She is also regularly called upon to guest lecture at the renowned VCU Brandcenter in her hometown of Richmond, Virginia. In her spare time, she serves on the advisory board of Feedmore, Central Virginia’s core food bank.