Data and Insights

Data and Insights

Presented by Rocket Fuel

Using data to create the right message for your audience is no longer an added plus—it’s a must have in any successful marketing campaign. But understanding which data to use and how to best use it can be confusing.

By using data the right way, communicators can break through the noise and reach their intended audience. Join us for a conversation on how to leverage data to craft the right message and reach the right audience. Panelists include:

• Jesse Contario, Media iQ
• Dr. Jen Gibson, Fors Marsh Group
• Moderator: Dr. Brian Griepentrog, Fors Marsh Group