Keynote: Shattering Conventional Wisdom
Print is dead. TV is dead. Digital first. So go the mantras of the digital age. But is this pervasive conventional wisdom even accurate? Y&R CEO David Sable says no. In his keynote presentation, David avoids the trap of conventional wisdom, shattering these common mantras with challenging and exciting revelations. Don’t forget what really matters when it comes to branding, and when it comes to people in general. We are Generation World, and while there is still much to learn, the heart of what’s important hasn’t changed very much at all.