Eye Tracking for Ad Effectiveness Evaluation: In the Lab and Field
October 5, 2017
5:30 p.m. to 7:30 p.m.
1010 N Glebe Rd Suite 410
Arlington, Va 22201
Join us for a seminar demonstrating the use of eye tracking technology to evaluate advertisement effectiveness. Jon Strohl (Senior Researcher from Fors Marsh Group) and Michelle Faraj (Product Specialist from Tobii Pro), will present to attendees on the measurement of eye-movements across advertising mediums, including mobile applications, websites, direct mail, and billboards. Attendees will learn the foundations of using eye-movement data to inform creative and business decisions, and will get a chance to test-drive the latest eye-tracking hardware and software technology from Tobii.
Please RSVP to Shadi Sabbagh.