TRUST. AUTHENTICITY. FAKE NEWS. TRANSPARENCY.
These are words that keep marketers, advertisers, copywriters, designers, social media managers, journalists, and media planners up at night. Why? Because a brand can rise or fall in an instant, if it loses the audience’s.
So, how do we build relationships with our audiences that embody a brand authentic approach to our work?
We don’t have all of the answers, but our friends and colleagues within the industry—those whose careers and work have stood the test of time–will offer their perspectives, insights and lesson learned.
This year at Advertising Week DC, we’re coming together as a community to answer what we as strategists and creators must do to become (or remain) brand authentic.
The early bird gets the deal: Now through September 5, register for your Early Bird all-access ADWKDC pass (a $330 value). One pass gets you in to all ADWKDC programming—including access to conference keynotes and breakout sessions featuring:
- Ezra Klein, Vox
- Kathy Baird, Ogilvy
- Rachel Henderson, Warschawski
- Stephen Kehoe, Edelman
- Eduardo Sarmiento, Brunet Garcia
With the help of some of our industry’s most respected forward-thinkers and leaders (many from The District’s creative economy), we’ll share insights into this modern world of transparent communications and brand authenticity.