Ted Moon

Founder, Pathfinder Interactive
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Ted Moon

Founder, Pathfinder Interactive

Biography

Ted Moon formed Pathfinder Interactive in 2008 based on his vast pioneering experience in digital marketing.  Ted has almost 20 years of experience in digital marketing and has overseen multi-million dollar online media budgets for Nextel, Sprint Nextel, and Capital One.  He has leveraged this experience into successful (and often record-breaking) campaigns for all of Pathfinder Interactive clients deploying cutting edge digital techniques in the ever dynamic digital media landscape while staying grounded in traditional marketing principles.  Pathfinder Interactive’s current and past clients include TaxSlayer, Hologic, SHRM, CareFirst, Identity Guard, Constellation Energy, GMAC, MAFRE Insurance, NetZero, Amtrak, US Dept. of Labor, and Wheelock College among many. Partnering with other creative agencies, Pathfinder has also extensive experience in the pharmaceutical marketing space on multiple brands such as Sunovion, Biogen, Abbott, Teva, and Boehringer-Ingelheim.

Prior to forming Pathfinder Interactive, Ted gained financial services experience with Capital One as Director of Online Media where he led the corporate level development and implementation of digital media strategy.  But it was the nine years of online marketing experience at Nextel (and later Sprint Nextel) as Director of Digital Marketing that Ted built the digital marketing program from the ground up, starting as a $100k experiment in 1999 to one of the nation’s largest (over $100 million in digital media budget) and most innovative programs by 2008. In growing this business, he managed all forms of digital marketing, ranging from traditional online display, paid search, and emerging media. Ted’s programs drove new customer acquisition, brand awareness and consideration, as well as loyalty/retention to the current customer base.  His many successes include the award-winning In the Motherhood webisode series, as well as strategic offline/online integrations with major sports and entertainment partnerships that include the NFL, NASCAR, and top-rated prime time television shows. Named 2006 MediaPost Online All-Star and the recipient of the 2005 NHL Digital Partner Award, Ted managed acquisition direct mail, the discipline which originally brought him to Nextel.

Prior to Sprint Nextel, Ted spent three years at MCI working in direct marketing and loyalty-based marketing partnerships, including the successful airline partnership program with Southwest Airlines and US Airways.  Ted, a Washington, DC-area native, began his direct response advertising career at the New York office of Ogilvy & Mather Direct (now OgilvyOne) working on the AT&T and IBM accounts. He received his undergraduate degree from the University of Michigan where he was co-captain of the men’s lacrosse team and holds an MBA in marketing from the University of Notre Dame.  

All sessions by Ted Moon

ROI of Campaigns

2:15 pm - 3:00 pm