Michaela Blanchard is the vice president of marketing at SRB Communications, leading a team of digital specialists, creative wizards and media buyers to create integrated media campaigns for strong local brands like Pepco, DC Water and Events DC. She manages the integral relationships that the agency has with its partners to ensure the consistency and ROI for top campaigns, including Pepco Multicultural Marketing.
For SRB, she is overseeing the agency’s brand refresh, leading the development of a consistent brand story to speak to all audiences. Michaela has more than 10 years of experience in strategic business acumen and cross-platform brand development. She has a diverse background, including a long career at The Washington Post, a period of time in commercial real estate leasing and development, and founding her own advertising and consulting agency, Grey Space.