Meg Schiffman is the director of Marketing at CAVA Group, Inc., a growing culinary brand that offers a Mediterranean take on bold, better-for-you cuisine. Meg brought her extensive experience in health and wellness-oriented CPG brand development to CAVA in 2015, when she first came on board as director of sales and marketing for the company’s eponymous dips and spreads. Today, Meg leads marketing and campaign strategy, digital marketing, paid media, CRM and loyalty programming, off-premise marketing strategy and continues to oversee brand development of the packaged goods line. Prior to CAVA, Meg got her start in the food and beverage business at glaceau vitaminwater. Meg earned her undergraduate degree from the University of North Carolina at Chapel Hill.