Meg Schiffman recently joined Gusto Farm to Street as VP of Brand & Marketing, where she’ll help crystallize the brand and concept essence for the growing DC-based restaurant company. Gusto aims to accelerate the world’s transition to healthier calories through menu offerings
made with local, seasonal ingredients, featuring farm fresh salads and fast-fired pizzas, made from scratch in house. With seven locations across the DC area and North Carolina, the brand has ambitious expansion plans to make their local farm-based food sourcing approach accessible to more communities.
Meg most recently was Director of Marketing at CAVA Group, Inc., a growing culinary brand with a Mediterranean take on bold, better-for-you cuisine. With 75+ fast-casual restaurants and a consumer-packaged goods line of chef-crafted dips and spreads, the company acquired Zoës Kitchen in late 2018, adding another 260 restaurant locations to the portfolio. She brought her extensive experience in health and wellness-oriented CPG brand development to CAVA in 2015, when she first came on board as Director of Sales and Marketing for the company’s eponymous dips and spreads. Meg led marketing and campaign strategy, digital marketing, experiential marketing, customer experience, paid media, CRM and loyalty programming, off-premise marketing strategy and brand development of the packaged goods line.
Prior to CAVA, Meg got her start in the food and beverage business at glaceau vitaminwater, ultimately purchased by Coca Cola, Muscle Milk, now a Hormel company, and most recently Honest Tea, also owned by Coca Cola. A Tar Heel born and bred, Meg earned her undergraduate degree from the University of North Carolina at Chapel Hill. She’s a native Washingtonian, and resides in Alexandria, VA, with her husband, Brian Butts, and daughters, Samantha and Emily. A certified yoga instructor with an avid meditation practice, Meg spends her weekends with family hiking, cycling and planning future travel adventures.