Kristina Meacham is a marketing and research professional with 12 years of experience in leveraging data to drive business decisions and improve brand performance. Kristina spent 11 years as a senior research analyst at The Washington Post, where she strove to maintain the strength of its brand by managing all aspects of advertising and marketing research on behalf of advertisers. These days, she’s taking the experience of working with advertisers to improve the effectiveness of their advertising in The Post and is now working on the other side of that equation.
In her current role as the director for marketing with Comfort One Shoes, she is working to grow brand awareness and marketshare of a family-owned and operated organization that has operated for the past 25 years in the greater Washington market. While many brick and mortar retailers struggle, Comfort One Shoes continues to thrive, largely on the strength of the reputation they have built from the beginning. Kristina’s goal is to help take their already successful business model and help the organization to grow to the next level. With a deep passion for arts and culture, Kristina also has more than 10 years of executive leadership experience in community arts organizations with experience in outreach, communications, financial management and audience development.