Jessica Cohen

Senior Director of Strategic Communications, Campaign for Tobacco-Free Kids
Jess Cohen

Jessica Cohen

Senior Director of Strategic Communications, Campaign for Tobacco-Free Kids

Biography

Jessica is currently the Senior Director of Strategic Communications at Campaign for Tobacco Free Kids, the leading advocacy organization working to reduce tobacco use and its deadly consequences in the United States and around the world. In this role, she is leading the organizations’ Protect Kids: Fight Flavored e-Cigarettes campaign, in partnership with Bloomberg Philanthropies, to end the youth e-cigarette epidemic and spare a generation from the grip of addiction to nicotine.

Previously, Jessica was a Senior Vice President at Ogilvy where she led consumer-focused, cause marketing, corporate social responsibility and public health education campaigns for Fortune 100 companies, NGOs, trade association, and Federal Government agencies. She has a deep passion for engaging consumers and stakeholders in their efforts to make more informed and better health and lifestyle decisions and has worked on some of the leading public health and social issues of our time — heart disease, cancer, obesity, tobacco, education, and financial literacy. Most notably, she oversaw the National Heart, Lung, and Blood Institute’s award-winning The Heart Truth® campaign, helping to advance the Red Dress symbol and raise America’s awareness of heart disease in women. Other client highlights included: Ford Motor Company’s Warriors in Pink breast cancer initiative; Medela’s award-winning breastfeeding support campaign — #22Victories; the Federal Reserve Boards’ global currency education work; and Jones New York in the Classroom, a cause marketing program addressing challenges facing teachers to support them with needed resources. Jessica also led the Ogilvy DC office’s corporate social responsibility offering, and served as a member of Ogilvy’s Media Team helping to advise network offices and clients across North America on effective media relations strategies and campaigns.

Outside her professional life, Jessica has continued her commitment to fighting for important social issues by volunteering her communications skills to provide access to support and a voice to those who would not otherwise have one. She serves on the Professional Counsel of the Shriver Center on Poverty Law, a national 501)c)(3) nonprofit organization focused on advancing law and policies that improve the lives of people living in poverty.