Eric Asche

At Truth Initiative, Asche is credited with developing some of the most successful, life-saving public education campaigns in history. Before Truth Initiative, Asche was at GSD&M in Austin, Texas, where he worked on a portfolio of brands that included AT&T, Southwest Airlines and Rolling Stone. Prior to that, he was part of a business development team at a technology startup during the dot-com boom … and bust. Asche is known as a creative leader and was named a top health influencer by PRWeek in 2016.