Lunch Keynote: What Is Your Brand Promise Worth?
A brand as a person? A person as a brand? Even consumer brands as political influencers? What is happening in today’s branding world?
We’ll explore the connections of consumers with brands. And try to answer mysteries like; do shoes have a conscience? Or, can moisturizer have a heart? We’ll try to find ascertain what a brand promise is in today’s consumer world, and what is it worth.