Key Panel: Brand Trust Research

18 Oct 2018
10:15 am – 11:00 am

Key Panel: Brand Trust Research

It has never been harder to manage the corporate reputation of brands. We kick off the day with powerful research from Edelman describing the “trust crash,” “Trump Trap” and other extremely valuable insights outlining the current environment for brands, and their battle for truth. Morning Consult will present research on the most polarizing brands and we will hear from the Founder of the Trustworthy Accountability Group (TAG) on where we are with brand safety as an industry and the responsibility of marketers to ensure it for our brands.