Key Panel: Brand Authenticity; The Agile Brand
Keep Your Brand Agile: How to Stay Connected with Consumers While Staying True to Your Vision
Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. This session discusses the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand in relationship with your customers while staying true to your core values.