Disruption Inside the Box

Disruption Inside the Box

Brunet-García will lead participants through a panel discussion exploring the ideal creative process from formative research to creative development to outcome evaluations; all within the context of balancing perceived risk for government agencies with disrupting traditional comfort zones to affect behavior change.  Brunet-García’s Creative Director, Eduardo Sarmiento will highlight their work on the recent BeCyberSmart campaign for the Department of Homeland Security, in which humor was used to break through the clutter in delivering a critically important message to millennials. B|G’s story will be complemented by research insights from ForsMarsh Group and other industry leaders discussing how they exceed client expectations and affect behavior change using innovative ideas that push the boundaries.