Boost Your Creative Thinking Skills

Gary Duke
21 Oct 2016
2:15 pm - 3:00 pm
FHI 360 Conference Center

Boost Your Creative Thinking Skills

Ironically, as people whose jobs are all about coming up with new ideas and concepts, we often find ourselves stuck in a rut when it comes to generating new ways to conceive ideas or to solve a client’s marketing or business problem.

This highly participative session designed for all agency disciplines demonstrates why traditional brainstorming doesn’t work, and introduces a much more effective method — based on the latest research in brain science — for developing all kinds of ideas, both within groups and individually.

Participants will learn:

  • Warm-up exercises that place you in a more creative state of mind
  • An effective methodology for generating new ideas
  • How to avoid typical patterned thinking
  • How to build on each other’s contributions to the creative process
  • How to objectively discuss and evaluate new ideas