“Analytically Speaking – Finding Transparency in the Fake News Landscape”
What to expect: Breakfast Lecture
As brands and influencers look to earn consumers’ trust, it has become increasingly hard to identify who and what is fact and what is fake. From social media bots to deceptive social platform ads, this new, online landscape leans towards skepticism. But what are brands and agencies to do? By effectively analyzing digital and social conversations, your goal of sustaining trust and transparency can be met.
SPEAKER BIO: Veteran strategic communicator Jason Mollica brings his experience as a journalist, news producer and PR professional to showcase the importance of digital and social analytics in today’s world. Jason is a professorial lecturer in the School of Communication at American University, where he teaches graduate and undergraduate students analytics best practices.
“Brunet-García Open House”
What to expect: Open House and ADWKDC Kick-off Party
There’s only one way to kick off ADWKDC 2018, and that’s with Brunet-García, at Spaces NoMa.
Brunet-García is one of the country’s fastest growing minority-owned, 8(a) companies. And to celebrate both the start of ADWKDC and their expansion in to D.C., Brunet-García will host us Monday, October 15, from 5:00 to 7:00 p.m.
Everyone’s invited to help them rock the historic ULINE arena (fun fact: the same venue as the Beatles’ first concert in the U.S.), with an evening open house event, featuring Cuban-inspired food and drinks.
Established in 2003, Brunet-García is a proven government contractor holding the GSA PSS Schedule. As a Hispanic-owned enterprise, we are registered as an SBA 8(a)-certified small business.
“Creative Collaboration Using the Art of Improv Comedy”
What to expect: Workshop and Breakfast
Join the team from Ogilvy DC for breakfast, mingling, and improv!
• 8:30-9:00am – breakfast and mingling
• 9:00-10:30am – improv comedy workshop
Step out of your comfort zone and learn how to use the principles behind improv comedy to improve your creative collaborations with your colleagues, build trust with your clients and your audience, and be your authentic self at work.
This session will address a variety of realities and fears business professionals face every day using the lens of improv, including:
• Going “off script”
• Bringing a “Yes, and…” attitude to the workplace
• Emotional Intelligence (EQ) and soft skills
Check your ego at the door and attend this special workshop co-taught by Kathy Baird Westfall, Managing Director of Ogilvy’s Washington, D.C. office and Tasha Prados, an improv performer and Account Supervisor at Ogilvy.
“Twitter x Advocacy”
What to expect: Panel and Breakfast
Calling all corporate responsibility, advocacy, political and Federal professionals! Whether it’s a nonprofit fighting for change, a trade association representing an industry, or a corporate government relations shop lobbying Congress, advocacy is happening on Twitter. Learn how Twitter’s advertising solutions can help you advocate for your cause.
Doors open at 8:30 a.m. Program begins at 9:00 a.m. Breakfast tacos will be served.
RSVP is required. If you’ve already RSVP’d yes, we’ll see you Wednesday morning at Twitter!
“Bridge the Gap between TV and Digital Using Marketing Intelligence”
What to expect: Panel and Party
All ADWKDC attendees are invited to close out this year’s hosted events series with MiQ! Join the MiQ DC team to learn how smart, data-driven decisions are being made in real-time, maximizing marketing and media investments and lifting KPIs.
Panel: Only 6% of us advertisers’ TV and digital campaigns are fully integrated. As a result, advertisers plan their TV buys using outdated panel information about a possible target audience rather than the powerful data they’re already collected on their customers. Until now. Learn how advertisers can now plan, action and measure a fully integrated TV and digital strategy leveraging their most valuable asset, first-party data.
Panel followed by drinks and networking.