Agenda

AGENDA FOR THURSDAY, OCTOBER 18

Time Event Name
8:00 AM Doors Open Registration & Networking Breakfast
9:00 – 9:30 AM AAF DC Introduction | Welcoming Remarks
Andy Blenkle, AAF DC President and Vice President, Fors Marsh Group
Theresa Mueller, Director, National Agency Sales, Rubicon Project;
ADWKDC Chair
9:30 -10:15 AM Keynote: Shattering Conventional Wisdom
David Sable, CEO, Y&R
10:15 – 11:00 AM Key Panel: Brand Trust Research
Stephen Kehoe, Global Practice Head, Corporate and Public Affairs
Global Chair, Reputation, Edelman

Michael Zaneis, Founder, Brand Safety Institute
Jeff Cartwright, Vice President of Content, Morning Consult
11:00 AM – 11:45 AM Key Panel: Brand Authenticity; The Agile Brand
Moderated by Judann Pollack, Deputy Editor, Ad Age
Greg Kihlstrom, SVP of Digital, Yes&
Denise Young, Vice President of External Communications, Mars Incorporated
David Young, Global Brand Strategy Manager, National Geographic

Grant McLaughlin, Vice President, Corporate Affairs, Booz Allen 
**LUNCH**
12:15 PM – 1 PM Keynote: What Is Your Brand Promise Worth?
Stanley Hainsworth, Founder and Chief Creative Officer, Tether
1 PM – 1:15 PM Newsflash: State of the Mid-terms
**BREAKOUT SESSIONS**
1:30 PM – 2:15 PM

Breakout: Political Panel: How DC is Leading
Moderated by Matt McFarland, Tech Writer for CNN Tech
Jordan Lieberman, Vice President, A4 Media
Adav Noti, Senior Director, Trial Litigation and Chief of Staff, Campaign Legal Center
Jesse Contario, Director of Politics and Advocacy, MiQ

Gabby Martinelli, Director of Client & Media Services, Centro

1:30 PM – 2:15 PM Breakout: Disruption Inside the Box
Moderated by Favio Martinez, Head of Branding, Inter-American Development Bank
Eduardo Sarmiento, Creative Director and Vice President, Brunet-Garcia
Brian Griepentrog, Senior Vice President, Fors Marsh Group
Jennifer Strohm, MA, APR, Senior Health Communications Manager, ICF
2:15 PM – 3 PM Breakout: Virality in the Age of Trump
Benny Johnson, Reports for Tucker Carlson’s The Daily Caller
Eric Bolling, Host of ‘America’ on CRTV
Richard A. Fowler, Contributor, Fox News
Tulani Elisa, VP Digital Strategy, Ketchum
2:15 PM – 3 PM Breakout: The ROI of Campaigns
Moderated by Ali Young, Senior Account Executive, MiQ

Ted Moon, Founder, Pathfinder Interactive
Chris Panagidies, Vice President, Digital, Taxslayer
3 PM – 3:45 PM Breakout: Brand Safety & Reputation Management
Moderated by James Walker, SVP Integrated Marketing, Weber Shandwick
Chris Finnegan, Executive Media Director, RP3
Jeremy Kaplan, SVP of North American Sales, GumGum
Victoria Mottesheard, Regional Marketing Director, OUTFRONT Media
Trevor Martin, Digital Communications Manager, Pepco
3 PM – 3:45 PM Breakout: Case Study in Virtual Reality
Moderated by Rachel Henderson, VP, Warschawski
Peter Herrick, Communications Specialist, FEMA
Chris Kiritz, Founder and Chief Experience Officer, VR to Prevent Human Trafficking
Tyler Gates, Principal at Brightline Interactive
**PM SNACK**
4 PM – 4:45 PM Fireside Chat with Ezra Klein: Content Today
Ezra Klein, Editor-at-Large & Founder, Vox 
Interviewed by Gene Policinski, President and COO, Newseum
4:45 PM – 5:30 PM Key Panel: A Unique DC
Kathy Baird, Group Managing Director, Ogilvy
Imani Greene, Founder and President of GreeneGroup
Nick Yaeger, Vice President, POLITICO Focus
Michelle Harris, VP of Memberships and Development, News Media Alliance
Emmy Scandling, Director of Buzz Marketing and Global Partnerships, Marriott International
   
**AAF DC Centennial Champagne Toast**
6:15 PM – 8:15 PM Special Event:
Centennial Celebration
Silver Medal Award Presentation

This year, during ADWKDC, we’re celebrating AAF DC’s 100th anniversary and our commitment to industry change, with a special reception. 

*Speakers and sessions are subject to change.