Todd Van Etten
Todd Van Etten is a veteran of political advocacy and digital strategy campaigns, having for the past decade worked closely with candidates and clients to craft industry-leading online programs. He has been at the crossroads of technology and politics for as long as they’ve been intersecting.
Todd leads The Herald Group’s digital department, including oversight of online advertising, social media programs, analytics, and creative direction. He counsels corporations, industry trade associations, non-profits and coalitions to implement innovative activation and mobilization strategies, turning online results into action.
What’s one website or book you think more people should know about?
What is one Twitter account that we should all follow?
What’s an emerging trend we should keep our eye on?
Easy to use do-it-yourself creative platforms
What’s one prediction you have for our industry that will come true in 5 years?
There will be no such thing as direct digital buys with publishers.