Over 25 Years As A Strategic Partner To Global Brands I NonProfits I Industry Speaker I Author | Community Leader and CNN-Latino Contributor……….Sometimes En Español!
Multilingual global executive leader with extensive cross-functional experience in the strategic planning and management of operations, technology, and new business development. Excellent creative and strategic mindset. With a successful track record in starting, improving and turning around business to enhance productivity and increase profit.
Consistently inspiring clients to obtain and retain their business leadership in both general and culturally influence markets, by connecting multiple touch points with traditional and digital market strategies that build long lasting cultural relationships, and impact needed communication.
Roberto has delivered strategic counsel to notable clients across many industries, government and nonprofits, such as: Home Depot, Coca-Cola, CNN, UPS, American Cancer Society, Boys Scotts of American, Sara Lee, Hilton Hotels, Federated Department Stores, NASCAR, WPP, Publix’s Supermarkets, GA-State Governors Office, FBI-Citizen Program, Latino Grammys, Paramount Pictures and Sony Communications.
Prior to his current role as Senior Vice President of MOSAIC he co-founded (Arqisa-Media) part of Vargas & Amigos a national multicultural agency , Roberto also represented Global Communication Companies; RR Donnelly, Quebecor, Vertis Communications and Taylor Corporation.
Attended The Art Institute of Atlanta and DeKalb College in both Advertising Design and Business Management. Developed a online Multicultural Marketing Program “Attraction 360 – A Blueprint To Cultural Marketing” and currently writing his second book “The Last Flight Out” – A Journey of Hope and Inspiration” schedule to release spring of 2017…. And in his spear time a Contributor for CNN-LATINO.
What’s one website or book you think more people should know about?
The latest book I read – going the third time is The Obstacle Is The Way by Ryan Holiday
What is one Twitter account that we should all follow?
What’s an emerging trend we should keep our eye on?
Personalization in form of: Not only copy but visual (Graphic and Video)
What’s one prediction you have for our industry that will come true in 5 years?
Multicultural Marketing – will be MARKETING – not an after thought.