Peter Coughter is the author of the highly acclaimed “The Art of the Pitch—Persuasion and Presentation Skills that Win Business.”
He knows what he’s talking about, having spent the past 40 years doing just that. First as a founder and President of Siddall, Matus & Coughter, one of the Southeast’s most respected advertising agencies, and more recently as President of Coughter & Company, helping businesses and people from all over the world prosper and grow.
In the past few years, he’s helped win over $100 Million in Revenue for his agency clients. Perhaps his biggest win was helping the City of Boston convince the United States Olympic Committee that Boston should be chosen as the United States candidate for the 2024 Summer Olympics.
He’s been called “the preeminent trainer of presentation skills for the advertising industry,” but his lessons apply to anyone who wants to sell their ideas.
He’s also a Professor at the prestigious VCU Brandcenter in Richmond, Virginia, where he resides with his wife, Cynthia.