There’s no one like Merrie Spaeth! She has a unique background in media, government, politics, business and the entertainment industry. She’s considered a pioneer in the communication industry and is one of the preeminent crisis management strategists in the world. After serving as President Ronald Reagan’s director of media relations at the White House, Merrie founded Dallas-based Spaeth Communications in 1987. She lectures at Southern Methodist University’s Cox School of Business, writes regularly for a variety of publications and is the creator of the funniest bloopers awards around, The BIMBO memo (but more on that later). On a more serious note, her model of communication is used by some of the world’s most respected and successful companies and she speaks regularly on why communications is an executive requirement.