Max is a Product Success Manager at NGP VAN/EveryAction where he oversees implementation and ongoing support of enterprise level clients running multi-channel political, nonprofit, and issue advocacy campaigns. Before coming to NGP VAN, Max worked on campaigns with groups like Planned Parenthood and the NYCLU.
NGP VAN is the leading technology provider to Democratic and progressive campaigns and organizations. In 2015 NGP VAN launched EveryAction to exclusively serve nonprofit and issue advocacy groups.
What’s one website or book you think more people should know about?
No Exit: Struggling to Survive a Modern Gold Rush
What is one Twitter account that we should all follow?
What’s an emerging trend we should keep our eye on?
Increase in content marketing and resurgence of more traditional mediums like direct mail and SMS.
What’s one prediction you have for our industry that will come true in 5 years?
The cost of click/view/like will continue to decline while achieving true consumer engagement will become harder and more expensive.