A driven digital entrepreneur, paid media expert; builder of companies, products and campaigns; teacher, woodworker and mountain climber, Matthew is the Head of Politics and Public Affairs for TubeMogul, a software platform for persuasion advertising. Before joining TubeMogul, he co-founded CRAFT Media/Digital, an integrated political communications agency, where he was responsible for building and overseeing the digital practice, including the formation of the agency’s internal programmatic unit. Prior to that he was Senior Director of Internet Strategy at Emotive, a leading online political direct marketing firm. He has helped build digital practices at DCI Group, New Media Communications, and Capitol Advantage. He is also an adjunct professor at George Washington University Graduate School of Political Management.
What’s an emerging trend we should keep our eye on?
End-clients creating a relationship with their buying platform.
What’s one prediction you have for our industry that will come true in 5 years?
TV Upfronts will drastically shrink as advertisers buy more and more video across screens via holistic programmatic platforms with complete visibility into inventory and respondent level viewership reporting.