Matt Mills

Director of Sales, WTOP News
Matt Mills

Matt Mills

Director of Sales, WTOP News
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Biography

Matt grew up in the DC area and then went to Syracuse University where he majored in Radio and Television Management.  After graduating, he returned to DC and began working in Radio.  He has spent time at DC101, WJFK, WASH and WTOP, among others…holding positions in both sales and management.

His last 15 years have been spent at WTOP.  During that time, the sales process has evolved and today the WTOP sales department sells much more than just radio commercials to their clients.  Fully integrated marketing programs are now the norm, and they include elements from Radio, Digital and Federal.

What’s one website or book you think more people should know about?

startwithwhy.com (Simon Sinek)

What is one Twitter account that we should all follow?

@simonsinek

What’s an emerging trend we should keep our eye on?

Mobile Marketing

All sessions by Matt Mills

From a Radio Station to a Digital News Organization

10:15 am - 11:00 am
FHI 360 Conference Center