Mark Failla

Director, Political Advertising for D2 Media Sales
Mark Failla

Mark Failla

Director, Political Advertising for D2 Media Sales

Biography

Mark Failla is Director, Political Advertising for D2 Media Sales, a
partnership between DIRECTV and DISH Network.

D2 Media Sales was founded in 2014 to create a scalable addressable
household platform for political advertising. The result is a joint venture
that enables political, issue, and advocacy advertisers to precisely reach
groups of households of a select demographic or voter segment.

Mr. Failla has gained a unique perspective of the marketing and
advertising world during his 25-year career with experience on the
advertising agency side, client side, and media side. He is a traditional and
digital media expert and has implemented hundreds of successful
data-driven campaigns. As a sales partner, he works side-by-side with
political consultants and agencies. Mr. Failla’s expertise in the latest
political topics and challenges uniquely equips him to help
communication specialists implement best practices and avoid potential
pitfalls.

From 2011 through 2014, Mr. Failla was Conversant’s Director of
Government, Political and Advocacy Solutions where he led a team
specializing in delivering cross-device and audience-targeted digital
campaigns. He became involved in political targeting strategies and
solutions at AOL/Advertising.com, where he led the Government and
Political teams.

Mr. Failla holds a B.S. in Journalism with a Concentration in Advertising,
from the University of Maryland. He resides in Glenelg, Maryland with his
wife Carolyn, son Kyle, daughter Lea, and Labradoodle Bailey.

All sessions by Mark Failla

Cool or Creepy: Measuring the Balance of Privacy in Technology

10:00 am - 10:45 am
FHI 360 Conference Center