Lara Aulestia has focused her career on the use of data, analytics and digital communications within politics/advocacy and the corporate sector.
At Resonate, Lara works with political campaigns, consultants, causes, trade associations and corporations looking to influence state or federal legislation and mobilize voters. She has helped organizations overturn rulings, pass or kill bills, engage stakeholders and win campaigns inside the beltway as well as across the country using data, analytics and micro-targeting. Her specific categories of focus has been in fiscal/business, energy and healthcare issues.
She also co-founded #RevoltDC Hackathon bringing together the best and brightest developers from across the nation to build the next generation of digital political technologies.
A seasoned professional in digital, analytics and online media sales, Lara was previously the Director of Online Sales for Clear Channel Communications and worked with both political and consumer clients. There, she was responsible for the revenue and development of ten website brands and their associated social platforms, mobile apps and streaming radio stations. Prior to Clear Channel, Lara sold integrated sponsorships for CBS and started her career executing research and focus groups for local and national clients.
Lara is an active member of the Public Affairs Council and American Association of Political Consultants. She is also a guest lecturer for Georgetown University’s Advocacy and Grassroots course as well as for organizations looking to understand the intersection of digital communications and politics. Lara is a Member of the Corporate Committee for the Trust for the National Mall chaired by Laura Bush.