Kathy Baird

Managing Director of Social, North America, Ogilvy
Kathy Baird

Kathy Baird

Managing Director of Social, North America, Ogilvy


Kathy joined the Ogilvy Washington, DC office in 2013 to serve as the head of the strategy, digital and social teams. Today she serves as the Managing Director of Social, North America at Ogilvy & Mather. Kathy oversees large integrated programs that incorporate digital and social channels across the disciplines of reputation management, public relations, marketing and advertising. Her client experience at Ogilvy includes integrated strategy for Five Guys, MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, Caterpillar, Motorola, UN Foundation and USAID among others. She serves on the inaugural Ogilvy PR Worldwide Board, where she advises the CEO and Executive Committee and leads the development of growth strategies for the agency., She also sits on the board of the Word of Mouth Marketing Association (WOMMA), and is the co-chair of the PR Council’s New Media Committee.

Kathy has also held global positions at several telecommunications companies, including MCI, WorldCom, UUNET, and WorldSpace, where she managed and executed large-scale branding and online marketing programs. These included digital crisis communications through the WorldCom bankruptcy, the development of corporate Web strategy, e-commerce, and online account management, as well as several large global rebranding initiatives, including the rebrand of WorldCom to MCI post-bankruptcy.

Kathy is the co-founder of The Unified Scene Theater, an improv comedy studio in Washington, DC. She also sits on the board of Story District, a Washington, DC based storytelling organization. Kathy earned her Bachelor’s degree in Political Science from  The George Washington University, and an International Master’s degree in Business  Administration from Georgetown University. Kathy has been an adjunct professor for Digital Strategy at Georgetown University for the Public Relations and Corporate Communications Graduate School, creating the school’s first digital strategy curriculum and teaching classes at the University since 2008. She studied theater at the American Academy of Dramatic Arts in New York City. In her spare time she enjoys music, storytelling, improv comedy and fitness activities.

All sessions by Kathy Baird

Reaching the DC Opinion Elite

12:00 pm - 1:30 pm
Ogilvy, Washington DC

Using Crisis Communication to Turn Disaster into Triumph

2:30 pm - 3:15 pm
FHI 360 Conference Center