Karl Sakas (@KarlSakas) helps digital marketing agencies grow profitably, without the usual growing pains. He founded and runs an online community with 1,500+ agencies in 50 countries. As president of global consulting firm Sakas & Company, Karl has advised agencies on 6 continents about operations, strategy, and leadership. He is the author of The In-Demand Marketing Agency and 200+ articles on agency management.
When he’s not helping clients, Karl serves as President of Triangle AMA and volunteers as a bartender on a 1930s railroad car. Get a free copy of his eBook Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for his email newsletter.
What’s one website or book you think more people should know about?
The Art of Client Service, by Robert Solomon
What is one Twitter account that we should all follow?
@JamiOetting, agency editor at HubSpot
What’s an emerging trend we should keep our eye on?
Agency owners deciding whether to build a Lifestyle or High-Growth agency. There’s a lot of pressure to grow quickly but that’s not the right choice for everyone.
What’s one prediction you have for our industry that will come true in 5 year?
No matter the latest technologies and trends, agencies will continue to win clients on quality of work… and lose clients on quality of the client experience.