James Howard

Program Director/National Rock Brand Coordinator, iHeartMedia (BIG100, DC101)
James Howard

James Howard

Program Director/National Rock Brand Coordinator, iHeartMedia (BIG100, DC101)
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Biography

James Howard has been with iHeartMedia for almost 15 years, dedicating his career to moving people through music, entertainment, and technology. He has launched and developed radio brands around the country by utilizing national resources with local activations. James married a better person than him who shares his passion to travel the world. When he is not traveling and learning, he is manning the Programming helm at DC101 and BIG100 here in Washington DC. Recently James spoke on a White House Summit Panel, discussing the strategies and tactics to effectively message to Millennials. James Howard lives in Adams Morgan DC yet never eats Jumbo Slices.

What’s one website or book you think more people should know about?

Trust Me I’m Lying, Confessions of a Media Manipulator– Ryan Holiday

What is one Twitter account that we should all follow?

John Oliver (@IamJohnOliver)

What’s an emerging trend we should keep our eye on?

Back Hair…wait, not that. In the moment marketing, if it’s live and immediate…it’s less actionable.

What’s one prediction you have for our industry that will come true in 5 years?

Robots will be better at interacting with humans using language, which will cause a marketing and messaging schism.

All sessions by James Howard

Reaching Millennials

1:45 pm - 2:30 pm
FHI 360 Conference Center