Erik Requidan

Vice President of Sales and Programmatic Strategy, Intermarkets

Erik Requidan

Vice President of Sales and Programmatic Strategy, Intermarkets

Biography

Erik is the VP of Sales and Programmatic Strategy, responsible for partner development, programmatic strategy, and revenue at Intermarkets. Erik works directly with brands, agencies, trade desks, dsps, and exchanges. He is widely regarded as one of the top programmatic experts in the country. He’s a frequent contributor to publications like Beet.TV, The Drum, AdExchanger and Digiday, and collaborates with industry groups, associations and trade events like the IAB, Programmatic IO, Advertising Week NYC, IAB Mixx and ADWKDC. Erik is affiliated with and active on many exchange advisory councils. He also serves as a strategic adviser to several top ad tech companies helping them to improve their tech for both buyers and publishers.

What’s one website or book you think more people should know about?

Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

What is one Twitter account that we should all follow?

@header_tag

What’s an emerging trend we should keep our eye on?

Direct sales redefined by publishers

What’s one prediction you have for our industry that will come true in 5 years?

 

The word Programmatic and direct will go away as words with 2 different meanings, will move to just deals/buys for buyers and sellers (automated programmatic direct using data, automation and, yes, humans)

 

All sessions by Erik Requidan

The Status of Programmatic

2:15 pm - 3:00 pm
FHI 360 Conference Center