Chris made his advertising debut in 1993 as a copywriter at Arnold Worldwide, a high profile ad agency in Boston. There he used the principles of branding and marketing, along with his ever-present sense of humor, to orchestrate what was quite possibly the most widely accepted and embraced gender transition of its kind––at a time when the word “transgender” didn’t exist.
He eventually became more known for his creative talent than his transition. He was the first to use YouTube content in a TV spot with two guys rapping about McNuggets and is responsible for the earworm, Gimme back that Filet-O-Fish, gimme that fiiiiish. He was also part of the creative team on Truth, which was recently ranked one of the Top 15 Ad Campaigns of the 21st Century.
After building an award-winning career spanning nearly twenty years, Chris left his Arnold post as EVP, Group Creative Director to write his memoir, BALLS, due out October 4th. Since then he’s become a sought-after speaker, inspiring audiences with his courageous story and compelling message that we actually have the power to control how others define us.