Bex Young manages social media for World Wildlife Fund. In her role she is responsible for managing large-scale social media campaigns, strategy for each channel, and content creation. In her previous role as Director of Digital Engagement for Teach For America, Bex managed a social media team that supported training and campaigns for their recruitment activities and vision and direction for each channel. She also has experience running email, SMS, and advertising campaigns.
What’s one website or book you think more people should know about?
Buffer’s blog is a great social media resource: https://blog.bufferapp.com/
What is one Twitter account that we should all follow?
What emerging trend should we keep our eye on?
The rise of the everyday celebrity and the gamification of life through augmented reality and mobile technology.
What’s one prediction you have for our industry that will come true in 5 years?
Virtual reality/augmented reality advertisements.