Reaching the DC Opinion Elite

Lara Aulestia
Aaron Lichtig
Kathy Baird
Kai Fang
Drew Whang
17 Oct 2016
12:00 pm - 1:30 pm
Ogilvy, Washington DC

Reaching the DC Opinion Elite

How do you effectively reach the opinion elite in Washington, DC in a constantly shifting landscape? What messages and mediums capture the attention of today’s movers and shakers? How do data and analytics better inform the opportunities we have in advertising decisions? Join us at Ogilvy Washington for a discussion on strategic campaigns and creative execution designed to reach audiences inside-the-beltway and drive them to action. This discussion will cover strategies associated with brands, agencies, associations and media representatives. The panel include:

  • Kai Fang, Executive Creative Director – Ogilvy Washington
  • Drew Whang, Director, Paid Media – Ogilvy Washington
  • Aaron Lichtig, Head of Industry, Advocacy & Associations – Google
  • Lara Aulestia, Senior Director of Business Development, Political & Issue Advocacy – Resonate
  • Moderator: Kathy Baird, Managing Director of Social, North America – Ogilvy