Brandeando: Transforming a Time-worn, Multinational Brand

Favio Martinez
20 Oct 2016
12:45 pm - 1:30 pm
FHI 360 Conference Center, Academy Hall

Brandeando: Transforming a Time-worn, Multinational Brand

How do you get one of the world’s largest development organizations to go from not believing in branding to developing a brand identity that unifies and motivates an entire employee base?

Get an inside look at how the 50+ year-old Inter-American Development Bank (IDB) tackled rebranding itself. Its story is relevant for organizations of all sizes and in all sectors because it starts with one common element that all brands have – it’s people.

Join us and pick up some tips of how any brand you work with can rebuild and strengthen itself from the inside out.