Beyond the Rainbow: How to Market to the LGBTQ Community

Kathrynn Hamm
Mike Boyd
Ebone Bell
21 Oct 2016
11:00 am - 11:45 am
FHI 360 Conference Center

Beyond the Rainbow: How to Market to the LGBTQ Community

Many companies want to reach the LGBTQ community but don’t know how. This presentation will give businesses a glimpse of how to successfully reach the LGBTQ community with smart marketing. We’ll show you what works and what doesn’t work, as well as how to be creative and stand OUT!

Participants will leave with a better knowledge of the following: LGBTQ market research, identifying your target market within this niche, tips to getting started, and information on the future of LGBTQ marketing and advertising.